Mya And More Added To Lineup


It’s that point of 12 months once more, and ESSENCE is seemingly removed from completed saying surprises.

Supply: Noam Galai/Prince Williams/WireImage/Leon Bennett/Getty Photos for The / Getty

As beforehand reported it’s time to prepare for The 2024 ESSENCE Competition of Tradition in New Orleans, Louisiana, getting back from July 4-7 to have fun its thirtieth anniversary.

Attendees are in for a deal with as singer Mya, R&B sensation Jeremih, and hip-hop icon Jadakiss have been lately added to the efficiency roster, promising an unforgettable musical expertise. The gifted trio will be part of the prevailing lineup which options stars like Janet Jackson, Ari Lennox, Victoria Monét, and Usher, who will carry out a particular present commemorating the twentieth anniversary of his debut album Confessions. 


Internet hosting duties shall be dealt with by Keke Palmer, Fairly Vee, Huge Tigger, Punkie Johnson, and Kenny Burns, with DJ units from Raj Smoove, DJ Clark Kent, and DJ Beverly Bond. 

Mya, recognized for hits like “My Love Is Like…Wo” and her Grammy Award-winning observe “Clean Jones,” expressed her pleasure about gracing the competition stage this 12 months.

“I’m wanting ahead to headlining the AT&T Dream in Black linked stage as we gear as much as have fun thirty years of ESSENCE Competition,” the star instructed Billboard. “I do know I’ll cherish this efficiency as a result of it provides me the chance to attach with my followers and take them by my journey as an artist as we replicate on the final three a long time of artwork and tradition inside the Black group,” Mya added.


Jadakiss echoed the same sentiment to the outlet.

“I’m excited to affix ESSENCE as soon as once more on the AT&T Dream in Black linked stage. The town’s received the vibe, the soul, and the tales of Black tradition throughout us. It’s about celebrating the place we’ve come from and the place we’re headed. This efficiency is a shout-out to our roots, a celebration of our power, and a step towards group and connection.”

2024 ESSENCE Competition of Tradition “Ignites Tradition & Dialog” With Experiences that includes Serena Williams, JT, Ava DuVernay, Huge Freedia, Morris Chestnut, Regina Corridor, Sanaa Lathan, Marsai Martin & Extra

Past the electrifying performances, ESSENCE Competition of Tradition attendees may have the chance to interact in enriching panels and fireplace chats that includes famend figures throughout movie, magnificence, sports activities, and leisure, in accordance with a press launch. Serena Williams will make her debut look at BEAUTYCON: @ESSENCEFEST Version, discussing her powerhouse standing on the courtroom and her mission to democratize magnificence by her model, WYN Magnificence.


The occasion may even showcase knowledgeable insights, together with magnificence suggestions from celeb hairstylist Tippi Shorter and business traits from Michelle O’Connor, Javon Ford, Sister Scientist, and Uche Natori.

The ESSENCE Stage will deliver the pages of ESSENCE Journal to life, hosted by actress and singer LeToya Luckett from July 5-7. Highlights embody a hearth chat with Emmy-winning filmmaker Ava DuVernay on her inventive journey, and performances by bounce pioneer Huge Freedia and actuality TV producer Carlos King, celebrating New Orleans tradition.


A press launch provides that the “Metropolis Cinderella,” Miami-bred chart-topping femcee, JT shall be at

ESSENCE Ladies United Creators Home. The immersive and inclusive hub will empower and supply alternatives for the final word digital maven on the Sugar Mill.

Meet us on the hotspot to create content material and construct group on and offline, whereas diving deep into the digital influences that influence popular culture in society in the present day from actress and entrepreneur, Skai Jackson, entrepreneur J Mulan and filmmaker and psychological well being advocate, Elyse Fox.

The ESSENCE® GU® Kickback is the final word day occasion for the technology of competition attendees, who will lead us into our subsequent chapter. On Saturday, July sixth from 2:00pm – 6:00pm CT, you’ll want to ensure that your telephone has storage to seize all of the TikTok worthy moments and particular musical performances from singer and songwriter, 4Batz and JT.

In the meantime, the ESSENCE Movie Competition by ESSENCE STUDIOS guarantees fascinating conversations with prime names in leisure corresponding to Garcelle Beauvais, Tisha Campbell, Hailey Kilgore, Essence Atkins, Keith Robinson, and Renée Elise Goldsberry. The occasion lineup may even comprise a must-see particular screening and Q&A of Nigerian Afrobeats artist Tiwa Savage’s appearing debut in “Water & Garri,” a feature-length drama following Aisha, an formidable dressmaker.

There’s a lot extra in retailer for festival-goers. Head to for a full record of occasions and buy your ticket to attend The 2024 ESSENCE Competition of Tradition in New Orleans.

Will you be going this 12 months? Are you excited to see Jadakiss, Mya, and Jeremih added to the lineup?


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